Our team
The Founder
Precious Seronga is a Tanzanian illustrator based in London. Wiith a BA in Visual Communication, Leeds Arts University and MA in Fashion Entrepreneurship from the London College of Fashion and Msc in UX design from the University of Brighton.
Precious Seronga creates “Afro Maximalist” prints that celebrate women of colour, African textiles and an aesthetic of bold excess. Her work favours layered narratives, saturated colour and bold pattern mirroring the complexity of Black womanhood itself.
Her work has been exhibited at notable venues including the Arsenale Nord in Venice, where she was a finalist for the Arte Laguna Prize; the Central Saint Martins Window Galleries for Black History Month; and London City Hall in collaboration with the Mayor of London.
Precious has worked with a range of clients, including Monzo Bank, the Serendipity Institute for Black Arts and Heritage and the Meliá luxury hotel group.
Tailor Fola
Our seamstress based in Peckham. An unlikely place that isn't considered for producing quality garments. However, the area is home to many talented and underrated African immigrants such as Tailor Fola who has over 20 years experience with her craft.
Craftswoman Linda
Linda is our regular collaborator and craftswoman from Arusha, Tanzania. We support her amazing handcrafted skills with a limited edition catalogue (now sold out), sharing her work with the western world.